RABAWA: Everyone Online Can Resell

As more Nigerians become acquainted with the previously strange idea of buying and selling online, the ecommerce industry has begun to overcome challenges with cybersecurity concerns, difficulties with delivery methods, improvement of consumer protection, and expansion of mobile payment platforms. A quick glance at the market captures 103.2 million mobile internet subscribers reported by the Nigerian Communications Commission (NCC) in May 2018. Mobile internet penetration, according to Statista, currently stands at 47.9%, increasing by over 79% of the recorded statistics in 2015. Official CBN reports, for the third quarter of 2019, indicates that the trade industry contributed 15.2% to the national GDP. Looking ahead, McKinsey Global Institute agrees that Nigeria’s eCommerce could grow to an estimated $10bn by 2025.

According to a 2019 report by Oxford Business Group, Nigeria’s eCommerce sector could be valued at $50 billion U.S dollars by 2027. These projections accentuate AT Kearney’s 2017 Global Retail Development Index (GRDI) reports, which ranked Côte d’Ivoire and Nigeria’s growth rates at 1.2% and 1% respectively above countries such as Ghana, Namibia, and Morocco etc. Nigeria’s eCommerce industry, albeit fast-rising, can only hit bigger targets in coming years if online trade becomes as easy, trustworthy and accessible as offline trading. The sustainability of eCommerce in Nigeria requires a deeper dive into consumer sentiments, which are encircled and driven by social interactivity.

Social Commerce is powered by social interactivity. Research has shown that consumers will spend more when their shopping experience is personalized. According to a report on Globe News Wire, 49% of shoppers have purchased a product they did not intend to buy after receiving a personalized recommendation from a brand while 63% of millennials made an impulsive purchase based on a personalized recommendation. Social selling is using social media platforms to drive sales which activates user-generated contents. More reports say, Millennials and Gen Zers are 4.1x more likely to say that user-generated content (e.g., product reviews, photos, or testimonials from other customers) is important when they’re considering a purchase.

Inspired by over 27 million Nigerians currently engaging on social media channels, Rabawa is proudly Nigeria’s first ecommerce company to spearhead social commerce (also known as social selling). Everyone grows their social circles daily by interacting on social media with other users (friends or family) but few people know how to maximize social networking beyond social interactions. Rabawa’s realistic goal is to normalize a system in which every Nigerian can earn pocket money from the industry’s existent and constantly expanding ecommerce supply chain. Internet report by Statista (2019), which classifies Nigeria’s usage of social media & user-generated content, lists WhatsApp (94%), Facebook (87%), YouTube (76%), Instagram (67%), FB messenger (66%), and Twitter (50%) as the most used social platforms by Nigerians. 

In line with these intense social activities, Rabawa drives entrepreneurial behaviour in local consumers by drawing attention to the huge potential that exists within social circles. Reselling, which is a common practice in Nigeria’s offline markets and fondly identified as ‘oso ahia’, ‘baranda’, ‘middleman’ etc., has existed for ages however, there has never been an ‘online’ platform that promotes the acquisition of products through wholesaler suppliers and online reselling after adding one’s own margin. 

RABAWA is finally doing the most. With an internet connection and a functional desktop or mobile device, everyone using Rabawa can earn up to 30,000 Naira weekly for items resold online. As a registered user on Rabawa, you work from home as an online reseller. You get cumulative weekly pay-outs for every sale that you complete within your social network, without owning a shop or inventory of your own. Rabawa makes social commerce possible by enlisting trending products directly from its partner wholesalers and suppliers. As a result, all products are available to resellers at factory prices, which enables the earning of tangible commissions per sale.

Rabawa provides updated product reviews and feedback for listed products and also conducts frequent quality assurance checks to ensure that all customers purchase high quality products consistently. Encapsulated in the acronym RR, which stands for ‘Register your profile’ and ‘Resell anything listed’, you are two steps away from joining the movement right away. The first step to start earning money and reselling with everyone else in Nigeria is to ‘register’ on Rabawa. 

It takes less than ten (10) minutes to successfully create a reseller account on the platform and gain reseller access to Rabawa’s robust collection of products sorted into over fifty (50) sub categories across beauty, health, fashion, accessories, electronics, computing, baby products, sporting, groceries, household essentials etc. As soon as your account is activated, you can check the different categories of products on the platform and bookmark which categories of products you can easily resell to your contacts. 

Right after, you can start to ‘share’ those catalogues. As soon as you have received few inquiries regarding the products, you earn commission per sale by assigning your reselling price with an added margin to each required product. Here is a hat trick worth mentioning; it increases your chances of reselling when you select products that your social connections consider timely and relevant. It’s also important to choose categories that your friends will trust your recommendation about. Rabawa guarantees high-quality products through its top-grade network of wholesalers in Nigeria who supply authentic and trending products. Every social seller on Rabawa can enjoy barest minimum wholesale prices since all the products listed on Rabawa are sourced directly from wholesale suppliers and manufacturers. The company operates a structured quality management system to ensure that its customers shop products of the best quality. 

Rabawa complies with the consumer protection standards in Nigeria which mandates the availability of reliable customer support channels, safe and secure online payment options, and easy returns across the ecommerce industry. Thus, entrepreneurs and customers on Rabawa can report queries about anything related to the online reselling business; order placement, products, shipping, refund, and commission pay-out, to customer support by using live chat options on the website. Cash on delivery options are applicable on Rabawa to further enhance trust and increase resellers’ sales. Once the customer gets the product they ordered, Rabawa deposits the resellers’ commission right into the resellers’ bank account. 

The social commerce company places premium value on customer satisfaction and advises every reseller to put the same foot forward. While its partner suppliers or wholesalers get paid only after the customer receives the product(s) and are satisfied with it, resellers’ commission from each sale is credited automatically to respective bank account on a specific day of every week. While resellers can focus on growing a customer base out of their social network, Rabawa ensures that all associated payments are effected timely and securely. 

With Rabawa, everyone online can socially resell in Nigeria. The future of ecommerce, retail, and trade in Nigeria depends on the adaptation and growth of social selling. As a reseller, your online recommendations boosts your social currency while the instant share button creates a thread of pay-outs and sustainable income for you. When you click the instant share button on Rabawa, you will find a diverse collection of social media channels to choose from e.g. WhatsApp, Instagram, Facebook Messenger, Telegram, etc. You select the catalogues or products that you intend to share, select the contacts you want to share the products with, and send the generated unique link to them. Alternatively, you can swiftly copy the unique instant sharable link to clipboard and paste anywhere else afterward. Soon after link sharing, you will start getting order requests and inquiries from your customers. You can quote product prices with an added margin which will include your profit and place the order after you receive payment from your customers. 

Rabawa automatically calculates and deposits your commission into your provided bank account information every week. Can you imagine how much pocket money you could make on a regular basis for reselling items online within your social reach? Rabawa’s an easy to-use platform that supports enterprising Nigerians to maximize the value of their social connections. Its simple registration process, 100% secure and easy payment options, and speedy delivery of items, ensures that all you need (as a reseller) is to make your social network count for more than random conversations and idle chats. 

Moreover, Rabawa or the product wholesaler is not mentioned when you share catalogues, so that you can freely quote the price you want the customer to pay as soon as they make an inquiry or request for the specific product(s) that you shared. By providing the means for you to resell quality products online, Rabawa draws your entrepreneurial and social selling skills even closer to your bank account. 

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